Starsweets @ ISM Cologne 2023 - A Sweet Design by XDS
| Exhibition: | ISM 2023 |
| Location: | Koelnmesse, Cologne, Germany |
| Client: | Starsweets Holding BV |
| Surface: | 25 sqm |
We are excited to present our work on the design and construction of the exhibition stand for Starsweets at ISM Cologne 2023. Our main objective was to create a vibrant, playful, and inviting space that perfectly reflected the fun and colorful nature of Funny Candy’s products, attracting attendees at the world’s largest trade fair for sweets and snacks.
Project Vision
The project involved the complete realization of Starsweets’ exhibition presence at ISM Cologne 2023, from the initial creative concepts and detailed planning to the expert fabrication and seamless on-site installation. We collaborated closely with the Starsweets team to fully understand their brand identity, their wide array of confectionery, and their specific goals for engaging with potential distributors, retailers, and other industry professionals at the event.
XDS Design and Implementation
Our design philosophy centered on creating an immersive and joyful experience that would draw visitors into the world of Starsweets. Key elements of our design included:
- Bright and Playful Aesthetics: We utilized a vibrant color palette dominated by pinks and blues, combined with whimsical cartoon illustrations featuring the Funny Candy characters, to create an instantly appealing and fun atmosphere.
- Eye-Catching Branding: The Funny Candy logo and tagline, “The Funniest Candies of the World!”, were prominently displayed throughout the stand, ensuring strong brand recognition and communicating the brand’s playful identity.
- Abundant Product Display: The stand featured extensive shelving units, strategically arranged to showcase the wide variety of Starsweets’ confectionery in an appealing and accessible manner. Clear product presentation was key to enticing visitors.
- Interactive Elements: The open design and accessible product displays encouraged visitors to explore the range and interact with the Funny Candy team. The layout likely facilitated sampling opportunities to further engage attendees.
- Optimized Lighting: Bright and cheerful lighting was used to enhance the visual appeal of the candy and create a welcoming ambiance.
- Corner Stand Advantage: Utilizing the corner location, the design maximized visibility from multiple aisles, increasing foot traffic and drawing more attention to the Funny Candy brand.
Strategic Design for Lead Generation and Brand Engagement
Our design was strategically developed to support Starsweets’ objectives for lead generation and strengthening brand engagement within the confectionery industry:
- Attracting a Broad Audience: The bright colors and playful design were intended to capture the attention of a wide range of attendees, from distributors to retailers and buyers.
- Creating a Positive Brand Experience: The fun and inviting atmosphere aimed to create a positive and memorable experience for visitors, associating the brand with joy and amusement.
- Facilitating Product Discovery: The extensive and well-organized product displays encouraged exploration and discovery of Starsweets’ diverse offerings.
- Encouraging Interaction: The open layout and accessible service areas facilitated direct engagement between the Starsweets team and potential business partners.
The Outcome
The exhibition stand designed and constructed by Expo Design System | XDS for Starsweets at ISM Cologne 2023 successfully created a vibrant and engaging platform that perfectly showcased their fun and colorful confectionery. The playful design and strategic product presentation effectively attracted visitors and facilitated interaction, supporting Starsweets’ goals for lead generation and brand building within the international sweets and snacks market.
Testimonial
Rating 9/10
XDS: What made you give us this score?
- Posted by Marius
