KRAKEN @ Energy Transition 2025 - Innovative Stand Design by The Exhibition Stand Builder in Europe, in collaboration with Pure Creative
| Exhibition: | Energy Transition Summit 2025 |
| Location: | Sugar Factory, Amsterdam, Netherlands |
| Client: | Pure Creative Solutions inc |
| Surface: | 28 sqm |
We, XDS – The Exhibition Stand Builder in Europe, in close partnership with Pure Creative, were thrilled to design and construct a truly unique and engaging exhibition stand for KRAKEN at the Energy Transition Summit 2025 event. Our collaborative approach focused on creating a memorable and impactful presence that effectively communicated KRAKEN’s innovative solutions within the energy sector.
The Project Vision
The core objective was to develop an exhibition space that not only showcased KRAKEN’s cutting-edge technologies but also captured the attention of attendees in a dynamic and imaginative way. We aimed to create a stand that would drive lead generation and reinforce KRAKEN’s position as a forward-thinking leader in energy transition.
The Creative Solution
Working hand-in-hand with Pure Creative, we brought to life a concept that was both visually striking and functionally effective:
- Unconventional Overhead Feature: The most distinctive element of the design was the incorporation of oversized, vibrant pink tentacles extending from the top of the stand. This playful yet memorable feature served as a powerful visual magnet, instantly drawing attention from across the exhibition hall and creating a strong brand association.
- Dynamic Digital Integration: Multiple strategically placed screens displayed engaging video content and presentations, highlighting KRAKEN’s solutions and their impact on the energy transition. This digital approach allowed for the efficient delivery of information and attracted a tech-savvy audience.
- Inviting Meeting Spaces: We designed open yet defined meeting areas with modern high stools and tables, providing comfortable spaces for the KRAKEN team to interact with visitors and potential clients. This facilitated lead generation by encouraging conversations in a relaxed setting.
- Bold Brand Identity: The stand prominently featured KRAKEN’s branding, including their logo and key messaging such as “Upgrade your utility,” ensuring strong brand recognition and recall. The consistent use of their corporate colors, deep blue and vibrant pink, created a cohesive and impactful visual identity.
- Eye-Catching Illuminated Accents: The use of strategically placed LED strip lighting, particularly along the base of the stand, added a modern and energetic feel, further enhancing its visual appeal and drawing the eye.
- Welcoming Reception Counter: A sleek, curved reception counter with prominent KRAKEN branding served as the central point of contact, providing a professional and welcoming first impression for visitors.
Driving Impact and Lead Generation
Through this collaborative design and construction, our goal was to ensure KRAKEN achieved significant impact at Energy Transition 2025:
- Maximum Visibility: The unique and eye-catching design, especially the tentacle feature, guaranteed high visibility and memorability within the exhibition environment.
- Enhanced Engagement: The combination of striking visuals and interactive digital displays was designed to capture the attention of attendees and encourage them to explore the stand.
- Facilitated Networking: The well-defined meeting areas provided optimal spaces for the KRAKEN team to engage in meaningful conversations with potential leads and partners.
- Reinforced Brand Innovation: The overall design communicated KRAKEN’s innovative approach to energy transition in a creative and memorable way.
As The Exhibition Stand Builder in Europe, XDS, in partnership with creative powerhouses like Pure Creative, is dedicated to delivering exhibition stands that not only stand out visually but also strategically drive lead generation and amplify our clients’ brand presence. The KRAKEN stand at Energy Transition 2025 exemplifies this commitment to innovative and impactful exhibition solutions.
- Posted by Marius
