Ste. Michelle Wine Estates @ ProWein Dusseldorf 2023 - A Taste of Excellence by XDS, in Partnership with Poretta & Orr
| Exhibition: | ProWein 2023 |
| Location: | Messe Düsseldorf, Dusseldorf, Germany |
| Client: | Poretta & Orr |
| Surface: | 236 sqm (4 projects) |
We are proud to present our collaborative project with our esteemed partner, Poretta & Orr, for the design and construction of the Ste. Michelle Wine Estates exhibition stand at ProWein Dusseldorf 2023. Our shared objective was to create a sophisticated and inviting space that effectively showcased the diverse portfolio and rich heritage of Ste. Michelle Wine Estates to the international wine industry.
Project Synergy
This project represented a successful collaboration, combining XDS’s expertise in creating impactful exhibition stands with Poretta & Orr’s deep understanding of the wine industry and brand representation. Working in close partnership, we aimed to translate the elegance and quality of Ste. Michelle’s wines into a compelling and engaging exhibition experience.
Our Joint Design and Implementation
Our combined design approach focused on creating a stand that was both visually appealing and functional, facilitating tasting experiences and business interactions. Key elements of our collaborative design included:
- Elegant and Sophisticated Aesthetics: We utilized a design with a refined color palette, high-quality materials, and thoughtful lighting to reflect the premium nature of Ste. Michelle’s wines and create an atmosphere of understated elegance.
- Clear Brand Representation: Prominent branding elements, including the Ste. Michelle Wine Estates logo and the logos of their featured wineries (e.g., Washington State Wine), were strategically placed to ensure strong brand recognition and highlight the breadth of their offerings.
- Dedicated Tasting and Bar Areas: The stand featured well-designed tasting counters and bar areas, providing an inviting space for visitors to sample the wines and interact with the Ste. Michelle team.
- Informative Visual Displays: Large-format graphics and potentially digital screens were incorporated to showcase the vineyards, winemaking processes, and the unique stories behind Ste. Michelle’s various estates.
- Comfortable Meeting Spaces: Designated seating areas were included to facilitate more in-depth conversations and business meetings between the Ste. Michelle team and potential partners or distributors.
- Strategic Use of Overhead Branding: Prominent overhead banners ensured high visibility of the Ste. Michelle Wine Estates stand from across the busy exhibition hall.
Strategic Design for Lead Generation and Brand Building
Our collaborative design was strategically oriented to support Ste. Michelle Wine Estates‘ objectives for lead generation and strengthening their brand presence within the international wine market:
- Attracting Key Industry Professionals: The sophisticated and elegant design aimed to attract sommeliers, distributors, retailers, and other key decision-makers within the wine industry.
- Facilitating Product Discovery: The well-organized tasting areas and informative displays encouraged visitors to explore the diverse portfolio of Ste. Michelle’s wines.
- Creating a Premium Brand Experience: The overall design and ambiance of the stand reinforced the premium quality and heritage of Ste. Michelle Wine Estates.
- Providing Opportunities for Meaningful Engagement: The dedicated tasting and meeting areas facilitated direct interaction and the development of business relationships.
The Collaborative Outcome
The exhibition stand designed and constructed by XDS, an European booth construction and design experts, in close partnership with Poretta & Orr for Ste. Michelle Wine Estates at ProWein Dusseldorf 2023 successfully created a sophisticated and inviting platform to showcase their exceptional wines and rich heritage. The elegant design and functional layout effectively facilitated tastings and business interactions, supporting Ste. Michelle’s goals for lead generation and brand building within the global wine market.
Testimonial
- Posted by Marius
