Helikon Gida @ ISM 2020 Cologne - Engaging Exhibition Stand by The Exhibition Stand Builder in Europe
| Exhibition: | ISM 2020 |
| Location: | Koelnmesse, Cologne, Germany |
| Client: | Helikon Gıda Sanayi ve Ticaret Ltd. Şti. |
| Surface: | 43 sqm |
We, at XDS, The Exhibition Stand Builder in Europe, are pleased to present our work for Helikon Gida at the ISM 2020 trade fair in Cologne. Our team was tasked with creating an engaging and visually appealing exhibition stand that would effectively showcase Helikon Gida’s range of products and attract visitors.
Project Overview
The project involved the complete design, production, and installation of Helikon Gida’s exhibition space at ISM 2020, the world’s leading trade fair for sweets and snacks. Our primary goal was to design a stand that not only highlighted the diverse product portfolio of Helikon Gida but also created a welcoming and interactive environment for potential clients.
Our Bespoke Solution
Understanding Helikon Gida’s need for a vibrant and product-focused presentation, our design team developed a solution incorporating several key elements:
- Eye-Catching Branding: We utilized Helikon Gida’s distinct branding elements, including their logo and product visuals, prominently throughout the stand. The large, circular product displays suspended from the structure served as impactful focal points, immediately drawing attention to their range of compressed candies.
- Product Showcase Zones: Dedicated areas were created to effectively display the variety of Helikon Gida’s offerings, including their sugar-free options. Clear shelving and strategic placement ensured easy viewing and access for visitors.
- Inviting Meeting Area: A comfortable and open meeting space with tables and chairs was integrated into the design, providing an ideal setting for discussions and business interactions. The backdrop featuring a large-scale image of product consumption added a relatable and engaging touch.
- Strategic Use of Color and Light: The stand design incorporated bright and inviting colors, complemented by a well-planned lighting system. This combination enhanced the visibility of the products and created a positive and energetic atmosphere.
- Optimized Layout for Lead Generation: The open and accessible layout was specifically designed to encourage visitor flow and interaction with the displayed products, thereby maximizing opportunities for lead generation for Helikon Gida. The clear product presentation and welcoming meeting area facilitated meaningful engagement with potential partners.
The XDS Impact
Our approach to the Helikon Gida exhibition stand at ISM 2020 aimed to deliver a significant impact by:
- Maximizing Brand Visibility: The creative use of oversized product replicas and strong branding ensured high visibility within the busy exhibition hall.
- Enhancing Product Appeal: The dedicated display zones and vibrant design highlighted the quality and variety of Helikon Gida’s products.
- Facilitating Engagement: The inviting meeting area and accessible product displays encouraged interaction and facilitated conversations with potential clients.
- Supporting Lead Generation: The overall design and flow of the stand were strategically crafted to attract and engage visitors, creating valuable opportunities for Helikon Gida to generate leads and build business relationships.
As an European booth design & construction company, we are committed to creating impactful and effective exhibition stands that help our clients achieve their business objectives. The Helikon Gida stand at ISM 2020 is a testament to our ability to translate brand identity and product focus into a successful exhibition experience.
Testimonial
Rating 8/10
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- Posted by Marius
