Emerson @ Anuga FoodTec 2022: High-Impact Stand for Industrial Solutions
| Exhibition: | Anuga FoodTec 2022 |
| Location: | Koelnmesse, Cologne, Germany |
| Client: | Emerson Technik SRL |
| Surface: | 148 sqm |
For Anuga FoodTec 2022 in Cologne, our 20yrs+ partner Emerson , a global leader in automation and industrial technology, has entrusted us again to create a commanding exhibition presence. Our objective was to design and deliver a stand that effectively showcased their sophisticated solutions for the food and beverage industry, reinforced their brand message, and was fundamentally optimized for generating high-quality leads.
The Brief
Emerson sought a platform to demonstrate their cutting-edge technology and engage with key decision-makers at one of the world’s leading food technology trade fairs. The stand needed to project strength, facilitate technical discussions, allow for potential equipment display, and ultimately drive business development.
XDS's Strategic Approach: Visibility and Engagement
Our design strategy focused on creating an open, accessible space that conveyed Emerson’s technological prowess and actively encouraged visitor interaction:
- Commanding Brand Statement: We utilized a large, prominent overhead banner featuring Emerson’s impactful tagline, “FASTER IS BETTER. TRY US.” This, combined with strategic logo placements on key structural elements, ensured high visibility and immediate brand recognition across the exhibition hall.
- Open Concept for Exploration: The floor plan was deliberately open, inviting attendees to step in and explore Emerson’s offerings. Low-profile counters and defined zones allowed for easy navigation and multiple points of engagement.
- Designed for Interaction & Lead Capture: The layout included various settings for interaction – from informal discussions around counters to more focused meetings at designated tables. This multi-faceted approach was crucial for engaging different visitor types and supporting the Emerson team in capturing valuable leads. The clear messaging attracted visitors already interested in performance improvements.
- Showcasing Technology: The design incorporated robust structures and display areas suitable for presenting Emerson’s technical solutions and potentially housing equipment demonstrations, reinforcing their core competencies.
- Professional & Technical Aesthetic: A clean colour scheme dominated by white and Emerson’s corporate red, combined with focused lighting and clear graphics (including imagery of their technology), created a professional and technologically advanced atmosphere.
Flawless Execution
XDS managed the complete project lifecycle, from conceptual design and detailed engineering to high-quality manufacturing and precise on-site installation in Cologne. We ensured all technical requirements were met, providing a seamless experience for Emerson.
Empowering Emerson's Connections
The final stand provided Emerson with a powerful and effective environment at Anuga FoodTec 2022. The strategic design successfully attracted their target audience, facilitated meaningful technical and commercial discussions, and was optimized to support Emerson’s lead generation goals within the competitive European food technology market.
Testimonial
Rating 10/10
XDS: What made you give us this score?
- Posted by Marius
