Oregon Wine @ ProWein 2024: A Taste of Excellence, Crafted by XDS
| Exhibition: | ProWein 2024 |
| Location: | Messe Düsseldorf, Dusseldorf, Germany |
| Client: | Poretta & Orr |
| Surface: | 65 sqm |
We at XDS were honored to partner with Poretta&Orr to create a captivating and engaging exhibition stand for their client participation in ProWein 2024, the world’s leading trade fair for wines and spirits. Our mission was to design and construct a space that not only showcased the unique character of Oregon wines but also maximized lead generation and visitor interaction.
Project Overview
Oregon Wine sought a stand that would reflect the natural beauty of their region and the premium quality of their wines, while also providing a welcoming and functional space for tastings and business discussions. XDS took on the challenge of translating these objectives into a tangible, impactful exhibition experience.
XDS's Tailored Solution
Our design strategy focused on creating an immersive and authentic atmosphere that resonated with the Oregon Wine brand. Key elements of our solution included:
- Natural Aesthetic: We incorporated natural wood finishes and lush greenery to evoke the scenic landscapes of Oregon’s wine country, creating a warm and inviting ambiance.
- Strategic Branding: Prominent overhead banners with the “Oregon Wine” branding ensured high visibility from across the exhibition hall, drawing attendees to the stand.
- Interactive Tasting Areas: We designed multiple tasting stations to facilitate personal interactions and allow visitors to experience the diverse range of Oregon wines.
- Open and Inviting Layout: The stand’s open layout encouraged easy flow of traffic and facilitated networking, optimizing opportunities for lead generation.
- Customized Display Solutions: We incorporated bespoke display elements to highlight the wine bottles and provide context about the vineyards and winemaking process.
- Optimized Lighting: Careful consideration was given to the lighting design to accentuate the wine displays and create a sophisticated atmosphere.
Impact and Results
The Oregon Wine stand at ProWein 2024 for our partners Poretta&Orr was a resounding success, achieving the client’s objectives and exceeding expectations. Key outcomes included:
- Increased Visitor Engagement: The stand’s inviting design and interactive elements attracted a significant number of visitors, leading to enhanced brand awareness.
- Effective Lead Generation: The open layout and dedicated tasting areas facilitated meaningful interactions with potential buyers and partners, resulting in valuable leads.
- Enhanced Brand Perception: The stand’s premium design reinforced Oregon Wine’s reputation for quality and craftsmanship.
- Positive Feedback: Oregon Wine received overwhelmingly positive feedback from visitors and industry professionals on the stand’s design and functionality.
At XDS, we are committed to creating exhibition experiences that not only showcase our clients’ brands but also drive tangible results. The Oregon Wine project at ProWein 2024 is a testament to our ability to deliver exceptional design and construction solutions that exceed expectations.
Testimonial
- Posted by Marius
