Royal Canin @ Amvac 2023 - Feline and Canine Focus by XDS

exhibition-stand-design-construction-AMVAC-royal-canin
exhibition-stand-design-construction-AMVAC-royal-canin1
exhibition-stand-design-construction-AMVAC-royal-canin2
Exhibition:AMVAC 2023
Location:“Casino” Conference Center, Sinaia, Romania
Client:Sympas Advertising Srl
Surface:50 sqm

We are pleased to present the exhibition stand we designed and constructed for Royal Canin at Amvac 2023. Our key objective was to create a welcoming and informative space that highlighted Royal Canin’s commitment to tailored nutrition for cats and dogs, catering specifically to the veterinary professional audience at the event.

Project Overview

This project involved the complete design, production, and installation of Royal Canin’s exhibition stand for Amvac 2023. Understanding Royal Canin’s dedication to scientific research and species-specific nutrition, we aimed to create a stand that reflected this expertise and facilitated meaningful engagement with veterinary practitioners.

Our Tailored Solution

Our design focused on creating a clean, professional, and approachable environment with clear messaging about Royal Canin’s nutritional philosophy. Key elements of our solution included:

  • Clear Brand Identity: The stand prominently featured Royal Canin’s branding, including their logo and recognizable imagery of cats and dogs, ensuring immediate brand recognition.

  • Dedicated Information Zones: We created distinct areas within the stand to present key information about Royal Canin’s product ranges and their scientific approach to nutrition. This allowed for focused discussions with visitors.

  • Comfortable Consultation Spaces: The design incorporated comfortable seating areas to facilitate more in-depth conversations between the Royal Canin team and veterinary professionals.

  • Visually Appealing Graphics: We utilized high-quality graphics and visuals to communicate the benefits of Royal Canin’s tailored nutritional solutions for different life stages and specific health needs.

  • Strategic Use of Media: The inclusion of a screen allowed for the presentation of informative videos or presentations, further engaging visitors and conveying key messages.

  • Open and Inviting Layout: The overall layout was designed to be open and inviting, encouraging attendees to enter the stand and learn more about Royal Canin’s offerings.

Focus on Veterinary Lead Engagement

Our design was strategically developed to support Royal Canin’s engagement with veterinary professionals:

  • Professional and Trustworthy Environment: The clean and scientifically oriented design aimed to build trust and credibility with the veterinary audience.
  • Facilitating Expert Dialogue: Dedicated consultation spaces provided an ideal setting for detailed discussions about specific nutritional needs and solutions.
  • Clear Communication of Expertise: The presentation of scientific information and product benefits reinforced Royal Canin’s position as a leader in pet nutrition.
  • Brand Reinforcement within the Veterinary Community: A positive and informative presence at Amvac 2023 helped strengthen Royal Canin’s relationships within the veterinary community.

The Impact

The exhibition stand designed and constructed by XDS for Royal Canin at Amvac 2023 successfully provided a professional and informative platform for engaging with veterinary professionals. The design effectively communicated Royal Canin’s expertise in tailored nutrition and facilitated meaningful interactions, supporting their objectives for the event.

Testimonial

"great partnership, solutions oriented, quality work and super customer service"

Recent projects