COSCO SHIPPING Lines @ Translogistica 2017 - Exhibition Stand Design & Construction
| Exhibition: | TransLogistica |
| Location: | ROMEXPO, Bucharest, Romania |
| Client: | COSCO SHIPPING Lines Co., Ltd |
| Surface: | 41 sqm |
As The Exhibition Stand Builder & Design company in Europe, XDS was proud to partner with COSCO SHIPPING Lines for their participation in the TransLogistica 2017 exhibition. Our team was entrusted with the design, production, and installation of a stand that would effectively represent COSCO SHIPPING Lines’ global presence and service offerings within the dynamic environment of a major logistics trade fair.
Project Overview
The core objective was to create an engaging and informative exhibition space that would draw attendees, clearly communicate COSCO SHIPPING Lines’ key value proposition, and facilitate meaningful interactions with potential clients and partners. We aimed to design a stand that not only showcased their brand identity but also optimized lead generation opportunities during the event.
XDS Solution
Our approach focused on developing a visually impactful and functionally efficient stand design, incorporating key elements to maximize COSCO SHIPPING Lines’ presence:
- High-Visibility Branding: We designed a prominent overhead structure featuring the COSCO SHIPPING logo on multiple sides, ensuring maximum visibility from across the exhibition hall. The consistent use of their corporate colors and branding elements reinforced brand recognition.
- Engaging Visual Communication: Large format graphics showcasing maritime scenes, container ships, and port operations were strategically placed to visually communicate COSCO SHIPPING Lines’ core business and global reach. The tagline “We Deliver Value” was prominently displayed to convey their commitment to customers.
- Dedicated Interaction Zones: The stand layout incorporated distinct zones to cater to different engagement styles. This included comfortable seating areas for in-depth discussions, high-top tables for more casual interactions, and open spaces to allow for easy flow and movement of visitors.
- Product Representation: Symbolic representations of shipping containers were integrated into the stand design, subtly reinforcing COSCO SHIPPING Lines’ core business activities.
- Strategic Lighting: A carefully planned lighting scheme was implemented to highlight key visual elements and create a welcoming and professional atmosphere within the stand.
- Optimized Layout for Lead Generation: The design facilitated easy access to information and encouraged interaction with COSCO SHIPPING Lines representatives, creating opportunities for lead generation and business development.
Impact and Objectives
Through our design and construction expertise, we aimed to deliver an exhibition stand that would significantly enhance COSCO SHIPPING Lines’ presence at Translogistica 2017. Our key objectives included:
- Increased Foot Traffic: To attract a high volume of visitors to the stand through its compelling visual design and clear brand messaging.
- Effective Communication: To clearly convey COSCO SHIPPING Lines’ services, values, and global network through impactful graphics and a well-organized space.
- Facilitating Engagement: To provide a comfortable and functional environment that encourages interaction between the COSCO SHIPPING Lines team and potential clients.
- Strengthened Brand Presence: To reinforce COSCO SHIPPING Lines’ position as a leading global shipping and logistics provider within the European market and beyond.
As The Exhibition Stand Builder in Europe, XDS is committed to creating impactful and effective exhibition spaces that help our clients achieve their business objectives. The COSCO SHIPPING Lines stand at Translogistica 2017 is a testament to our dedication to innovative design and high-quality execution.
- Posted by Marius
