Coldwell Banker Commercial @ IHIF 2018 - Exhibition Stand Design and Construction
| Exhibition: | IHIF 2018 |
| Location: | InterContinental, Berlin, Germany |
| Client: | Realty Advisory S.p.A |
| Surface: | 6 sqm |
We are proud to present the design and construction of the exhibition stand we created for Coldwell Banker Commercial’s participation in the International Hotel Investment Forum (IHIF) 2018. Our goal was to develop a welcoming and informative space that effectively communicated Coldwell Banker Commercial’s expertise in the Italian hospitality market and their extensive global network.
The Project
The project involved the complete design, production, and installation of Coldwell Banker Commercial’s exhibition stand for their presence at IHIF 2018. We worked closely with their team to understand their key objectives for the event, the specific services they wanted to highlight, and the overall brand experience they wished to create for attendees.
Our Solution
Our design focused on creating an open and approachable environment that facilitated engagement and provided clear information. Key features of our solution included:
- Inviting Layout: We designed a stand with distinct zones for informal meetings, information display, and a central point of visual interest. The open layout encouraged visitors to enter and explore the space.
- Strategic Branding: We incorporated Coldwell Banker Commercial’s branding elements, including their logo and color scheme, in a way that was both prominent and professional. The tagline “The road to Italy begins with us” was strategically placed to attract attention and convey their specialization.
- Informative Graphics: We integrated clear and concise graphics to highlight key statistics and the breadth of Coldwell Banker Commercial’s network, such as “3,000+ Professionals” and “40+ Countries.” This provided immediate credibility and showcased their global reach.
- Dedicated Meeting Areas: The inclusion of both a high counter with stools and a lower table with seating offered different options for discussions and networking, catering to various interaction styles.
- Digital Integration: A centrally located screen displayed dynamic content, likely showcasing properties, market insights, or corporate presentations, adding an engaging element to the stand.
- Warm and Professional Atmosphere: The use of wood-effect paneling created a warm and inviting backdrop, while the clean lines and modern furniture contributed to a professional feel.
Lead Generation Focus
As an European Stand Builder, XDS designs every stand with a focus on lead generation. For Coldwell Banker Commercial at IHIF 2018, the design facilitated this by:
- Attracting Attention: The clear branding and strategic messaging aimed to draw the right audience – those interested in the Italian hospitality market.
- Facilitating Interaction: The dedicated meeting spaces provided comfortable areas for the Coldwell Banker Commercial team to engage with potential clients and partners.
- Communicating Value Proposition: The graphics and digital displays effectively conveyed their key strengths and areas of expertise.
The Impact
Through our design and construction, we aimed to provide Coldwell Banker Commercial with an impactful platform at IHIF 2018. Our objectives were to:
- Enhance their visibility and brand presence within the highly competitive environment of IHIF.
- Create a welcoming and professional space for networking and business development.
- Effectively communicate their specialization in the Italian hospitality market and their global capabilities.
We are proud to have supported Coldwell Banker Commercial, a leading player in the commercial real estate sector, at this important industry event. As The Exhibition Stand Builder in Europe, XDS is committed to creating impactful and effective exhibition stands that help our clients achieve their business goals.
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