CACEIS @ FundForum International 2017 - Engaging Exhibition Stand by The Exhibition Stand Builder in Europe
| Exhibition: | FundForum International 2017 |
| Location: | InterContinental, Berlin, Germany |
| Client: | CACEIS |
| Surface: | 12 sqm |
We, at XDS, The Exhibition Stand Builder in Europe, are proud to present our work for CACEIS at the FundForum International 2017. Our team designed and constructed a dynamic and inviting exhibition stand that effectively communicated CACEIS’s expertise in investor services and facilitated meaningful engagement with attendees.
Project Overview
The project involved creating a bespoke exhibition space for CACEIS’s participation in the prestigious FundForum International 2017. Our primary goal was to design a stand that not only reflected CACEIS’s professional image but also optimized opportunities for lead generation and brand reinforcement.
Our Tailored Solution
Understanding CACEIS’s objectives, our design team conceptualized and implemented the following key features:
- Visually Striking Backdrop: We created a bold and recognizable backdrop using CACEIS’s corporate colors – a vibrant red and clean white – to ensure high visibility within the busy exhibition hall. The strategic placement of the CACEIS logo and “INVESTOR SERVICES” tagline reinforced brand identity.
- Interactive Media Integration: A centrally positioned, large screen served as a focal point, allowing for the seamless presentation of video content and key information about CACEIS’s services. This digital element enhanced engagement and provided a dynamic way to attract visitors.
- Dedicated Meeting Zones: We incorporated two distinct meeting areas, each with comfortable seating and small tables, to facilitate focused discussions and networking opportunities between the CACEIS team and potential clients. This thoughtful design promoted lead generation by providing dedicated spaces for deeper conversations.
- Informative Graphic Panels: Strategically placed graphic panels subtly showcased relevant information and visuals, adding depth to the stand’s messaging without overwhelming visitors.
- Welcoming Reception Area: A sleek and accessible reception counter, prominently displaying the CACEIS brand, served as the initial point of contact for visitors, ensuring a professional and inviting welcome.
- Optimized Lighting: We implemented a targeted lighting system to highlight key areas of the stand, ensuring a bright and welcoming atmosphere while drawing attention to the branding and media displays.
Impact and Lead Generation Focus
Our design and construction of the CACEIS exhibition stand at FundForum International 2017 aimed to achieve the following:
- Enhanced Brand Visibility: The impactful design and strategic use of branding elements ensured that CACEIS stood out amongst competitors, increasing brand recognition.
- Increased Foot Traffic: The visually appealing and interactive elements of the stand were designed to attract a high volume of relevant attendees.
- Facilitated Meaningful Interactions: The dedicated meeting areas provided a comfortable and professional environment for the CACEIS team to engage with potential leads and build relationships.
- Effective Communication of Expertise: The integration of digital media and informative graphics allowed CACEIS to clearly and concisely communicate their investor services offerings.
As The Exhibition Stand Builder in Europe, XDS is committed to creating exhibition spaces that not only look impressive but also serve as powerful tools for achieving our clients’ business objectives, with a strong focus on lead generation and brand impact. The CACEIS stand at FundForum International 2017 is a testament to this commitment.
- Posted by Marius
