DACO @ Paperworld 2020 - Inspiring Creativity Through Exhibition Stand Design
| Exhibition: | Paperworld 2020 |
| Location: | Messe Frankfurt, Frankfurt, Germany |
| Client: | Adaconi SRL |
| Surface: | 91 sqm |
We are thrilled to partner with ADACONI for their participation in Paperworld 2020. Our mission was to design and construct an exhibition stand that not only showcased ADACONI’s vibrant range of stationery and art supplies but also created an engaging and welcoming environment for visitors, ultimately driving lead generation.
Project Overview
The project involved the complete design and build of DACO’s exhibition space at Paperworld 2020. We worked closely with the DACO team to understand their brand ethos – “Brings Joy” – their diverse product lines, and their objectives for the exhibition. The key was to translate this into a physical space that was both visually appealing and functionally effective.
Our Creative Solution
Our design concept for the DACO stand focused on creating a bright, open, and inviting space that reflected the playful and creative nature of their products. Key elements of our solution included:
- Eye-Catching Structure: We designed a stand with a distinctive curved feature in DACO’s signature red and white, ensuring high visibility and brand recognition across the exhibition hall. The prominent DACO logo was strategically placed for maximum impact.
- Product-Focused Zones: We created dedicated zones within the stand to effectively display DACO’s extensive product range, from writing instruments to crafting supplies. This allowed visitors to easily navigate and explore the different offerings.
- Interactive Displays: We incorporated display solutions that encouraged interaction, allowing visitors to get a closer look at the products and understand their applications.
- Digital Engagement: A centrally located screen showcased DACO’s products in action, adding a dynamic element to the stand and attracting attention.
- Welcoming Hospitality Area: We designed a comfortable and well-lit counter area for the DACO team to engage with visitors, answer questions, and facilitate discussions, fostering potential leads.
- Brand Integration: Throughout the stand, we seamlessly integrated DACO’s branding elements and cheerful visuals, reinforcing their brand identity and creating a cohesive experience.
- Optimized Lighting: Strategic lighting was used to highlight the products and create a vibrant and energetic atmosphere.
Driving Impact and Lead Generation
Our design and construction of the DACO exhibition stand at Paperworld 2020 aimed to achieve significant results:
- Increased Foot Traffic: The visually appealing and open design was intended to draw a large number of visitors to the stand.
- Enhanced Brand Engagement: By creating an inviting and interactive space, we aimed to foster deeper engagement with the DACO brand.
- Effective Product Presentation: The dedicated zones ensured that DACO’s diverse product range was showcased in a clear and compelling manner.
- Facilitating Lead Generation: The welcoming hospitality area provided an ideal setting for the DACO team to connect with potential clients and generate valuable leads.
We at Expo design System | XDS is proud to have delivered an exhibition stand that effectively represented DACO’s brand and supported their objectives at Paperworld
Testimonial
Rating 10/10
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- Posted by Marius
