IFA 2024: Celebrating 100 Years of Innovation
This year, IFA celebrated its 100th anniversary by reflecting on its rich history while showcasing a fresh, modern look. Visitors left Messe Berlin with unforgettable memories from an inspiring event.
The designs of the stands at IFA 2024 played a crucial role in attracting visitors. Creative and engaging booth designs helped brands showcase their latest products in exciting ways. Well-designed stands not only caught the eye but also provided a space for hands-on experiences, allowing visitors to interact with new technologies. This interaction is key for brands to connect with potential customers and create lasting impressions.
At the stands, attendees discovered innovations in audio, communications, fitness, home entertainment, appliances, mobility, and smart homes. Start-ups also presented cutting-edge tech at IFA Next, adding to the event’s vibrant atmosphere.
AI was a major focus at IFA 2024, with many new products using this technology to better understand and meet consumer needs. Sustainability was another key theme, with innovations designed to save energy and use recycled materials. Brands emphasized durability and the ability to repair their products, showing their commitment to the environment.
This year’s IFA was a strong platform for business, attracting 133,000 trade visitors—a significant increase. Press coverage also grew, especially in Asia, with a 60% rise. In total, IFA 2024 welcomed 215,000 visitors from 138 countries, an 18% increase from last year.
Overall, IFA 2024 successfully combined celebration and innovation, proving once again that it is a vital event for the consumer electronics and home appliances industry.
Special congratulations to our client JLAB for its outstanding presence at IFA 2024! Your innovative products, Vibrant teams and engaging booth design truly captured the spirit of this landmark event. We look forward to seeing your continued success in the industry!
