Our Team
Expo Design System (XDS) is one of the leading Exhibition stand builder in Europe.
For over 20 years we have been serving Industries in participating in Exhibitions and empowering company’s brand image. Our team of experts are specialized in creating hassle-free creative stand designs for Exhibitions across Germany & Europe.
Teamwork is one of our key values at XDS. We have multiple in-house teams:
- Our project managers who will guide you from concept through to the creation of your exhibition stand.
- Our design team will create a design concept based on your brief and translate your idea into a bespoke stand design.
- Our team of builders, who will expertly craft your exhibition stand at our facilities and the same team that will setup and dismantle your stand, on-site.
A passionate team of experts, helping you build your brand image in Europe and beyond.
Voicu Sferdianu
Chief Visionary Officer
With over two decades of hands-on experience in the industry, and former IFES president, Voicu has cultivated a reputation as a forward-thinking leader and innovator. Voicu oversees the identification of emerging trends in the exhibition stand industry, ensuring the company remains ahead of the curve in creativity, technology, and client experience.
In the company hierarchy, the CVO operates at the highest executive level, influencing the overall direction and future of the business.
Ioan Todoran
Executive Director
Ioan Todoran is the operational backbone of the company, ensuring its smooth day-to-day functioning and strategic growth. With a wealth of experience in operations management and a keen understanding of the exhibition stand industry, he ensures that every project runs efficiently, on time, and within budget.
Under Ioan’s leadership, the company has successfully delivered countless exhibition stands, earning the trust of clients worldwide.
Makrem Hadded
Head of Key Accounts
Makrem leads the Key Accounts team, ensuring exceptional client relationships and seamless project delivery. As the primary point of contact for major clients, he oversees account management, identifies growth opportunities, and ensures client satisfaction.
With a deep understanding of client needs and the exhibition industry, Makrem drives long-term partnerships and consistently delivers tailored solutions that exceed expectations.
Marius Bulac
Account Manager
Marius manages client accounts with a focus on building strong relationships and ensuring project success. He acts as a liaison between clients and internal teams, overseeing every stage of the project to meet client needs.
With attention to detail and excellent communication skills, Marius ensures timely delivery, quality outcomes, and client satisfaction.
Team of builders:
Our skilled team of builders is the cornerstone of our hassle-free design-to-delivery process. They transform innovative designs into reality with exceptional craftsmanship, ensuring every exhibition stand is built to impress and perform flawlessly.
Their precision, attention to detail, and commitment to quality guarantee that from the drawing board to the final installation, every step is executed seamlessly—allowing you to focus on captivating your audience while we take care of the rest.
Do you want to join our team? Go to our careers page.
Exceeding Expectations
Hassle-free